Introduction to SWOT Analysis.
The overall evaluation of the company’s Strength, Weakness, Opportunities and Threats is called as SWOT Analysis.
The external environment analysis of any business will give you the opportunities and threats facing the business. The external environment consist of two parts:
1) Macro Environment: Demographic, Economic, Technology, Political-legal, Socio-cultural
2) Micro Environment: Customers, Competition, Distributors, Suppliers.
The Internal Environment Analysis will give you the strength and weakness of the business.
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