To maintain and cope up with the growing competition from the various Business loan players, ICICI BANK LTD-SME needs to find potential customer and also target the new investors.The project is being done to get the actual position of ICICI BUSINESS LOAN by doing the survey and get the right data to move forward to get back the position and the customers.. The project will help in exploring the area where there is the feasibility of acquiring more new customer. It would also help in knowing the various competitors of the industry and exploring the areas through which competitive advantage could be obtained.
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