Leverages - PPT

Leverage is the employment of an asset or source of funds for which the firm has to pay a fixed rate of return. In case of a higher leverage, outside borrowings are higher, therefore, the risk is more and thereby the profits are also more and vice versa

Types of Leverages: 

1. Operating Leverage

2. Financial Leverage

 3. Combined Leverage

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S.W.O.T. Analysis of ICICI BANK.

Introduction to SWOT Analysis.

The overall evaluation of the company’s Strength, Weakness, Opportunities and Threats is called as SWOT Analysis.

The external environment analysis of any business will give you the opportunities and threats facing the business. The external environment consist of two parts:

1) Macro Environment: Demographic, Economic, Technology, Political-legal,  Socio-cultural

2) Micro Environment:  Customers, Competition, Distributors, Suppliers.

The Internal Environment Analysis will give you the strength and weakness of the business.

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Summer Project on ICICI Bank

ICICI Bank set up its international banking group in fiscal 2002 to cater to the cross border needs of clients and leverage on its domestic banking strengths to offer products internationally. ICICI Bank currently has subsidiaries in the United Kingdom and Canada, branches in Singapore and Bahrain and representative offices in the United States, China, United Arab Emirates, Bangladesh and South Africa.

ICICI Bank's equity shares are listed in India on the Stock Exchange, Mumbai and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE).

As required by the stock exchanges, ICICI Bank has formulated a Code of Business Conduct and Ethics for its directors and employees

Table of Content

CHAPTER No.	PARTICULARS	PAGE  No.
	Acknowledgement	10-11
	Executive Summary	12-14
	Objective	15
	Research Methodology	16
1	Overview of Industry	17-30
2	About ICICI	31-41
3	Operations & Product Features	42-117
	The 5 ‘S’ Philosophy	118-127
	Retail Business Development (RBD)	128-142
	Bank@Home	143-154
	Corporate Boxes	155-156
4	Analysis and Findings
	Frequency of foot fall at the branch	158
	Distance of branch from Home/Office	159
	Major issues for visiting the branch	160
	Comfort level of carrying out transactions from home	161
	Awareness of Bank@home service	162
	Awareness that  Bank@home is a free service	163
	Enrollment status	164
	Enroll now	165
5	Conclusion and Recommendation
	Conclusion	166-168
	Awareness Promotion Strategies Recommended	169-170
	Innovative Promotional Strategies Recommended	171-172
	Pamphlet Proposed and Implemented	173-175
	Proposed Locations for installing Drop boxes	176-177
	Suggestions	178-179
	Appendices	180

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Comparative Analysis Of ICICI Bank - Business Loan With Their Competitors

To maintain and cope up with the growing competition from the various Business loan players, ICICI BANK LTD-SME needs to find potential customer and also target the new investors.

The project is being done to get the actual position of ICICI BUSINESS LOAN by doing the survey and get the right data to move forward to get back the position and the customers.. The project will help in exploring the area where there is the feasibility of acquiring more new customer. It would also help in knowing the various competitors of the industry and exploring the areas through which competitive advantage could be obtained.

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