The model is slightly complicated and shows that consumer behavior is complex process and concepts of learning, perception and attitudes influence consumer behavior. This model of decision-making is applicable to individuals. It has four sets of variables which are:
- Input
- Perceptual and learning constructs
- Outputs
- Exogenous or external variables.
This PDF by Mr. Anupam Kumar ehplains in detail this model. To read further click on the following link below:
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