Nicosia Model of Consumer Behaviour

This is a Dynamic Model of Consumer Behaviour and is concerned with the Inter-relationship between:

•       The firms marketing communications

•       The attributes of the consumer, 

•         The consumers decision process including

•         Search and evaluation process

•         Actual decision process

•         The feedback of the consumers response to the firm

This PPT by Mr. Anupam Kumar explains this model in detail. To read further click on the following link below:

http://www.mediafire.com/view/?bmvy6dismawzeja

Categories: Marketing Management